Are you still reading health reports on e-cigarettes? There are also a lot of scientific studies on bad emotions causing cancer. Perhaps, anxiety is more likely to cause cancer than smoking.
At the beginning of the American TV series “Mad Men”, in the late 1950s, the handsome and melancholy “creative director” frowned: the FTC (Federal Trade Commission) rejected the health certificates of all cigarettes, and his advertising company could no longer use the previous ones. Routines to persuade consumers. Filters, low nicotine, certificates issued by medical institutions, all this is useless, cigarette brands can no longer say their products are safe. All that was left for the hero to make a fuss was an empty “good luck” brand cigarette case.
This is a true portrayal of the American cigarette market at that time. As an addictive drug, after more than 500 years of promotion, iteration, and criticism, tobacco has finally been accepted by the most people as a small cigarette. Cigarettes are beautified by Hollywood, endorsed by sports stars, and even doctors preach that smoking can cure coughs. The advertising slogan of Camel cigarettes is: the choice of most doctors.
People took one out of a delicate leather cigarette case, put it in their mouth, and with a “click”, the lighter fired a gorgeous and fragile flame. The man first lit the cigarette for the woman who lowered his head, and then lit it himself, and the two began to face each other. Breathtaking, cozy and elegant, in the restaurant, on the train, in the boardroom, at the child’s birthday party. Until the best-selling magazines tell everyone that smoking is bad, you’ll get cancer, you’ll die, and you’re spraying toxic fumes on your kids.
“It’s toasted”, this is the slogan of the hero who finally conquered the advertiser in the play. “It’s baked”, which also means “it’s blessed,” is a phrase people often say when they raise a glass. Tobacco is harmful, but our tobacco is roasted and has good luck.
This is a turning point for cigarette brands, from trying to prove their health and safety to psychological warfare and public relations warfare.
If it weren’t for the increasing sales of e-cigarettes around the world, cigarette companies may have been comfortable, especially in China.
After the U.S. stock market crashed in 1929, the Wall Street Journal boss bought just three stocks: General Motors, Paramount Pictures, and American Tobacco. “Americans drive even if they can’t afford a car, go to the cinema when they shouldn’t watch a movie, and don’t want anything to buy cigarettes.” This is the reason he gave.
Cigarettes, like the so-called “lipstick effect” and “pacifier fun”, have become the only fun people have left in the bad years, or a bad habit that will never be quit. In the 40 years when the UK unemployment rate rose from 2% to 10%, tobacco consumption fell by only about 1%. In the years of China’s economic downturn, the profits and taxes of the tobacco industry are still soaring.
The situation is so similar, the dilemma faced by cigarette companies in the past, and now e-cigarette companies are beginning to have a headache.
Two years ago, British media headlines about the dangers of e-cigarettes every few days have finally made their way to China. Suddenly, friends around you who are accustomed to e-cigarettes pick up cigarettes. They repeat the news headlines they saw, and they stop talking when they see you taking out the e-cigarette. The originally relaxed social scene has a faint hint of a confrontation of political views.
No e-cigarette brand dares to say that their products are harmless to health, but they firmly believe that because there is no tar, e-cigarettes are far less harmful than traditional cigarettes. Electronic cigarette practitioners have created a young and fashionable brand image, but they have made it clear that minors should not buy it.
They may be under pressure from many parties, but most of them choose to face it in a low-key manner, not complaining, not making a statement, and hardly releasing rhetoric about their performance. They are waiting for the upcoming national standard, which will normalize the industry. But whether to require the e-cigarette industry as much as the tobacco industry is still an issue worth exploring.
As consumers, we need to know that the titles of many authoritative media “E-cigarettes cause death” are unprofessional and immoral. As long as a little search is needed, we will find that it is not e-cigarettes that cause death, but the illegal liquid smoke with marijuana. .
As for carcinogenicity, because the appearance of cancer cells is always the result of the combined action of various factors that are difficult to measure, experts have worked one after another and spent nearly a century proving that the tar produced by burning tobacco is the culprit of lung cancer. So far, there is no real evidence and authoritative experiments to prove that e-cigarettes are also carcinogenic.
Of course, whether e-cigarettes have long-term effects on the human body still needs to be observed for a long time, which is an unknown risk of e-cigarettes. At the same time, numerous experiments have proved that the known benefit of e-cigarettes is that the harm to the human body is more than 95% less than that of burning tobacco. “E-cigarettes have the potential to be the most important public health invention of our generation,” the young man said.
In that episode of “Mad Men,” the helpless agency thought of Freud at one point, in his theory that the desire to die is as strong a human drive as producing offspring. But people started smoking before Freud was born. “What about the danger of cigarettes? You are a man, and the world is so dangerous.” The advertiser’s slogan was angrily ridiculed: “But cigarettes are not dangerous! Is this your slogan? Anyway, if you’re going to die, why don’t you die together?”
The World Health Organization defines tobacco as the only industry that can legally harm people.
Perhaps what anti-drug addicts want most is for the state to give up taxes brought on by tobacco and introduce an outright ban. Enterprises are not allowed to sell, and we are not allowed to smoke. But the tobacco Columbus discovered that someone was smoking in 1492 will not disappear from the earth out of thin air.
If there is such a ban, it is conceivable that tobacco will exist illegally as an illegal product, and the quality and production process cannot be supervised by formal channels. Some addicts will give up because of the difficulty of accessing cigarettes, while many more will go to great lengths to buy alternatives with unknown risks.
This has indeed happened more than once in the history of the world. Tobacco is smuggled everywhere, all without paying taxes, and opium and heroin are beginning to partially replace tobacco. So at the end of the 17th century, most countries in the world abandoned the horrors that once punished addicts and replaced prohibition with taxation.
Smoking is bad for your health, as every cognitively capable person in the world knows. Non-smokers persuade smokers to stay away from nicotine, but it is difficult for smokers to give up the pleasure of hurting themselves. The book “Five Hundred Years of Addiction” introduces the history of almost all addictions. Among them, there are two interesting stories about tobacco:
In 1883, German Prime Minister Bismarck, who weighed 122 kilograms, was gluttonous, addicted to alcohol, and addicted to smoking. Because of suffering from illness, he began to accept various rules set by doctors. But after a few days of cooperation, he drank buttermilk again, along with brandy. As facial pain worsened, Bismarck agreed to smoke only four pipes after dinner each day. So he bought the largest pipe he could find. The stick was 91 centimeters long and the porcelain pipe was so huge that he smoked four pipes every day after dinner. If no one is watching, there will be a fifth draw.
A bookseller and a writer were walking together on a summer evening in the fields of North London. The two decided to quit snuff, so they both threw their snuff boxes into the bushes from the top of the slope and walked away. Afterwards the bookseller wrote: “I started to feel very uncomfortable and had a bad night. The next morning I was walking down that hill again, and I saw the writer looking for something in the bushes below. He looked up at me and smiled and said, “Yo, you’re looking for a snuff box too?” “I’m not!” I replied, taking out a paper pack from my pocket and picking up a pinch of snuff, “I’m in the first house. The shop that opened the door bought some for half a penny.”
Smokers build friendships by smoking together, quitting together, and relapsing together. In women, smoking has been more or less advertised as independent and rebellious. In China, in addition to making outstanding contributions to fiscal revenue, tobacco has also been given more social missions.
At weddings, Chinese New Years, funerals, many festivals and ceremonies, cigarettes are an essential ritual item. At some juncture, how many cigarettes worth sending out can even matter a lot. People light it when they are happy, when they are anxious, and when they are sad. When the master who moved for you was exhausted and finished work, you handed a cigarette and lit it politely. When you face the impermanence of life together with your loved ones, when you take a moment to be speechless, you light cigarettes together to spend and undertake together.
Electronic cigarettes have also begun to have their own social scene.
Compared with “China”, “Jiaozi” and “Dragon World”, which are full of power and are classified according to price, e-cigarettes with English names are indeed more popular among young people. I have seen in the yoga classroom after class, girls taste each other’s pods, and exchange and give each other. The peach flavor is replaced by the icy watermelon flavor, and the fragrant matcha flavor is replaced by the green bean paste flavor.
It’s vacation time, and if you don’t smoke, stay away from puffers or keep them away from you. If you smoke, take it easy, take a puff of nicotine, then exhale, spit out that taut, cancer-causing anxiety. This behavior is bad for your body, but whatever, you’ve been doing the right thing all your life.